IWC Swiss Watches Schaffhausen has released the Portuguese Perpetual Calendar Double Moonphase Boutique Exclusive 2010 Edition: the first time the watch has been issued in 18-carat red gold case. Along with this news, the Swiss watch manufacture also announced the opening of its Marina Bay Sands boutique in Singapore.

Limited to just 30 units worldwide (available only at IWC boutiques), the timepiece runs on a manufacture movement from the calibre 5000 series offering a 7-day power reserve and deviation of just one day every 577 years.

Aside from the red gold, the 44.2mm watch is distinguished by an ardoise grey dial, solid red gold appliqués and midnight blue moon phase display. Take note that the double moon phase display tracks the movement of the moon as seen in both northern and southern hemispheres.

Lionel Messi joins the world of Audemars Piguet and its 135 years of history. Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life’s various trials to reach the peak of his art.

Such a life journey was bound to be meaningful to Audemars Piguet Swiss Watches. The 135-year history of the Manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi. Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new “Fundacíon Leo Messi” created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years.

Such is definitely the case for Lionel Messi, who has found a prime partner in Audemars Piguet: “It’s a real joy and a great honour for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and visions”. Friends of the brands will thus enjoy the tremendous privilege of rubbing shoulders with him at various exclusive events. In joining the Audemars Piguet “family”, Leo Messi thus becomes the first footballer to associate his name with that of a prestigious Swiss watch brand.

So hats off to Mr. Messi, who at the tender age of 22 has managed to achieve a subtle balance between daring and wisdom. We can safely bet that the up and coming generations will acknowledge him as a valuable role model!

Personally, I love watches more than jewels. For a girl, maybe the act is not normal. I don’t know the reason. Each watch which I like will always give me so great surprise. Take the following Omega Constellation Quadrella watch for example, I really appreciate it.

For all ladies, gorgeous colors always have irresistible charm. The first attraction and the most important feature of the Omega Constellation Quadrella is its splendid colors. It is also the reason that so many women like this watch.

The whole watch gives us a strong contrastive feeling: fine polished silver steel case gives a cool and pure feeling. The pure case is decorated by 24 white diamonds. The dial of the Omega Constellation Quadrella is white mother-of-pearl, which is embellished by eight colored stones. The four big Roman markers make the whole watch more elegance rather than keeping monotonous. If we say this Omega Constellation Quadrella includes two tones, the silver steel, the white diamonds and the white MOP dial are cold tone. The warm tone is the red leather strap. As the symbol of passion, Romance, lucky, energy and courage, red is always female’s favorite. The collocation of light and deep color here perfectly interprets the charm of this Omega Swiss Constellation Quadrella.

Omega Constellation Quadrella Specification
Case: Steel
Dial: White MOP with colored stones
Crystal: Domed, scratch-resistant sapphire crystal with anti-reflective treatment inside
Strap: Red crocodile leather
Movement: Omega Caliber 1376, Quartz precision movement with rhodium-plated finish
Power reserve: 32 months
Size: Ladies, 32.6 × 25mm
Water resistance: 30m (100 feet)

The watch manufacture Cimier has recently announced its progressive concept watch Ref. 1708. The eye is immediately drawn to its tonneau-shaped case composed of two parts. To open the case, a simple pressure is used.

The most striking thing about the new Cimier watch is that its lower part can be detached from the upper part. Thus, the imposing sporty chronograph can be turned into a graceful timekeeping companion for women.

The Ref. 1708 watch is designed around a Ronda 5021.D quartz movement. It provides a range of useful functions, including hours, minutes, seconds, as well as those of date and chronograph.

The heart of the original lady’s watch beats inside a stainless steel case, which features the dimensions of 36 mm x 34 mm. Embellished with zircons, the case boasts 50-meter water-resistance.

This horological marvel from Cimier is adorned with a black dial, which proudly reveals a sun ray guilloche motif. The display is marked with large Roman numerals.

The new Cimier Ref. 1708 watch is teamed with a black leather strap.

Recently, Porsche Design Swiss Watches has launched its latest diving watch – P’6780 Diver. The P´6780 Diver is Porsche Design’s second diving watch in more than 25 years – the successor to the Ocean Diver in 1983, the Ocean 2000.

This brand-new timepiece is powered by a self-winding movement, waterproof handles depths up to 1,000 meters (3,280 feet). The P’6780 features a case design which allows the watch to be lifted to reset the time. This is due to the unique construction of the three-part case: The dial and the watch houses a cylindrical steel container, which is connected via a hinge with a titanium bridge, which in turn is attached to the wrist with a rubber band.

P’6780 Diver also boasts of a luminous dial to facilitate excellent readability in the dark abyss of the ocean. The watch has a mechanical ETA 2892-A2 caliber automatic movement for precision and reliability.

No one woman could resists the attraction of brilliant diamond. Accessories with diamond have always been ladies’ favorite. The new OLMA Starlet Diamond watch is absolutely the must-have fashion single production of beautiful ladies.

Since the first appearing in 1995, OLMA Starlet Diamond watch has become an artwork of life. Its graceful and sparkling style immediately caught the heart of many ladies. For every lady who is mad about the diamond, OLMA Starlet Diamond watch is a piece of art rather than a simple timepiece.

The brilliant MOP dial is finely processed and manually softened. Stainless Steel case meets the Europe present environmental standard. it will never hurt people’s skin. Unique bucket-like design is the most distinctive feature. Every side of the face is delicate, symbolizing its esteemed identity. Both the case and the strap are refined and frosted alternately, displaying themselves as graceful as possible.

Except for the amazing appearance, the OLMA Starlet Diamond watch is equipped with high quality Swiss ETA 2671 self-winding movement. 30-meter water resistance and antimagnetic make this watch be a high-tech luxury watch. With attractive charm, the OLMA Starlet Diamond Watch series is showing its grace to the elegant ladies in an unparalleled yet natural way. Holding one OLMA Starlet Diamond Watch, you would feel like you are appreciating the art of life.

Specification
Case: bucket-like, rose gold with 52 shining diamonds
Movement: Swiss ETA 2671 automatic
Dial: MOP dial with 8 brilliant diamond
Size: 35×26mm
Waterproof: 30 meters
Strap: Satin
Ref: D23.996.7

In counterfeit watch markets, Omega may be the most counterfeited watch in most of Swiss timepieces. And the fake level is also fine. Sometimes, it is really difficult to identify. Let me introduce some simple methods to distinguish Omega watches.

Production number on case back
Nearly all Omega watches have production serial number. And it is unique for each Omega Swiss watch. The number is usually engraved on case back, including eight numbers. If the watch is mechanical, the production number will also appear on the edge of movement plank. And they are same.

The production serial number of original Omega watch is engraved, deep and clear. As the Omega round shape, the production number also represents with circular arc arrangement. However, the fake Omega watches’ numbers are generally horizontally arranged.

Engraved markings
All engraved markings on original Omega’s case are small and clear. But the fake Omega watches have big and vague markings.

Hands
The hands are the biggest trouble to produce a fake Omega watch. Although they are all small, carefully observation will help to identify Omega watches. The hands of original Omega watch are plated especially bright and smooth. They have regular shape and are very slim (especially the seconds hand).

Dial and markers
Original Omega watches have clear and bright dial. All Omega watches uses natural diamond (if they have).

Guarantee cards
Every Omega watch has 2-4 pieces of guarantee card (according to the specific model). These cards are red, as large as credit card, on which are printed watch’s number, including reference, production number, movement number and seller’s signet.

Building on the fizz and action from its accord with one of the world’s a lot of fashionable women, Piaget is captivated to present the additional angel of the Sienna Miller campaign. Shot by acclaimed appearance photographer, Raymond Meier, and styled by Vogue veteran, Elissa Santisi, the account is abounding of activity and captures the quintessential Sienna and the aspect of Piaget’s Possession collection. The activity is sexy, chichi and actual wearable.

Sun-kissed and smiling, Sienna looks even added beaming in a brace of Piaget Swiss Watches Possession earrings in white gold and diamonds. She exudes an accidental breeding cutting two admirable white gold and design Possession rings—one on ceremony average finger.

Piaget’s Possession alarm is one of its a lot of accepted and in this angel Sienna wears the latest model. It represents the signature Piaget Possession alternating bezel and elegant, new Roman numerals. The watch is commutual with a white gold and design “ID style” Possession armlet that creates an calmly chic, layered look.

This iconic photograph will be followed by a third and final angel to be appearing after this summer. The three images were created as allotment of a attack to bless the 20th ceremony of Piaget Possession. Sienna, who has consistently been a fan of Piaget, fell in adulation with the Possession collection.

To celebrate 2010 Father’s Day, luxury brand Dior Swiss Watches has specially launched a collection of gent’s timepieces.

There are two limited edition models to choose from. The first version is the Dior Christal Tourbillon Black Diamonds which will be available for HK$1,900,000. The other one is the Dior Christal Tourbillon Black Sapphire Crystal whose price is HK$1,280,000. These two models will be produced in limited numbers-15 pieces only. They all offer an 80-hour power reserve and are waterproof up to 50 meters. Each timepiece matches a hand-made alligator strap. The best feature is the dial, which looks a bit skeletal, but not too crass.

Elsewhere the Chiffre Rouge collection has been specially fitted with military NATO straps and will be offered in three lines: the A03, KH$15,000; the chronograph A02, HK$27,300; and the diver’s watch D01, HK$25,500. As a little more sophisticated model, the Chiffre collection leans more towards the casual and sporty style.

Generally speaking, all watches collections require a relatively good storage environment, wet or long-term exposure is absolutely not allowed. Otherwise, even the gold-plated or K gold watch whose case and strap will be oxidizing and become dark. Therefore, watches should be collected in specialized box. The most important point is to put dampproof silica gel. Avoid placing volatile chemicals around collection watches, such as epoxy glue, mothball, medicine and so on. It certainly includes some cosmetics, since the lead and mercury will change the surface color of gilding and K-gold.

Like mechanical watches, quartz watches need more concern. The temperature should not be too high. Collectors should prepare a pair of white jersey gloves and a piece of soft cloth. When observe the watch, it is better to wear the gloves preventing from left fingerprint on watches. Once there are fingerprints on watches, you should wipe away.

Battery leakage corrodes Rado Swiss Watches watches’ Movement

If the collections are not often-using watches, the most important thing is that take out the battery. In this way, it can prevent the leakage of silver oxide batteries. Batteries’ leakage is the biggest damage of watch. It can corrode movement, destroy circuit board date window and dial.

For some top quartz watches, if preserved well, 20 years later, reequip battery, they all can work normally.