REVIEW: In 2009, Rolex will focus on “Minutes Bring Eternity” as ad theme to reproduce the historic moment it experienced and interpret Rolex’s pursuit of perfect eternal quality. At the same time, it perfuse Rolex charming and elegant women’s watch character to express Rolex unique and reliable features. Women’s every important moment will be accompanied by Rolex.
The Glory of Success
Rolex watch got across the English Channel together with human being. It witnessed the breakthrough that human achieve ultra-sound drive. It also recorded many other feats: people climb to the peak of Everest as well as get across the South Pole, which confirms the ultimate quality and eternal honor of Rolex. Rolex focuses on technological breakthroughs, through rigorous test system to achieve its quality. Rolex have written a glorious chapter for contemporary watch manufacturing history.
Femininity
Today, after half a century when Chuck Yeager achieved supersonic speed driving, more and more women showed their exquisite appreciation and favor for Rolex’s brilliant workmanship and brand’s core value. The brand-new propaganda aims at integrating the female gentle charm into Rolex feature, which display the new style of a number of classic watches integrating power, tradition and elegance.
