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Lionel Messi joins the world of Audemars Piguet and its 135 years of history. Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life’s various trials to reach the peak of his art.

Such a life journey was bound to be meaningful to Audemars Piguet Swiss Watches. The 135-year history of the Manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi. Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new “Fundacíon Leo Messi” created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years.

Such is definitely the case for Lionel Messi, who has found a prime partner in Audemars Piguet: “It’s a real joy and a great honour for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and visions”. Friends of the brands will thus enjoy the tremendous privilege of rubbing shoulders with him at various exclusive events. In joining the Audemars Piguet “family”, Leo Messi thus becomes the first footballer to associate his name with that of a prestigious Swiss watch brand.

So hats off to Mr. Messi, who at the tender age of 22 has managed to achieve a subtle balance between daring and wisdom. We can safely bet that the up and coming generations will acknowledge him as a valuable role model!

The watch manufacture Cimier has recently announced its progressive concept watch Ref. 1708. The eye is immediately drawn to its tonneau-shaped case composed of two parts. To open the case, a simple pressure is used.

The most striking thing about the new Cimier watch is that its lower part can be detached from the upper part. Thus, the imposing sporty chronograph can be turned into a graceful timekeeping companion for women.

The Ref. 1708 watch is designed around a Ronda 5021.D quartz movement. It provides a range of useful functions, including hours, minutes, seconds, as well as those of date and chronograph.

The heart of the original lady’s watch beats inside a stainless steel case, which features the dimensions of 36 mm x 34 mm. Embellished with zircons, the case boasts 50-meter water-resistance.

This horological marvel from Cimier is adorned with a black dial, which proudly reveals a sun ray guilloche motif. The display is marked with large Roman numerals.

The new Cimier Ref. 1708 watch is teamed with a black leather strap.

Recently, Porsche Design Swiss Watches has launched its latest diving watch – P’6780 Diver. The P´6780 Diver is Porsche Design’s second diving watch in more than 25 years – the successor to the Ocean Diver in 1983, the Ocean 2000.

This brand-new timepiece is powered by a self-winding movement, waterproof handles depths up to 1,000 meters (3,280 feet). The P’6780 features a case design which allows the watch to be lifted to reset the time. This is due to the unique construction of the three-part case: The dial and the watch houses a cylindrical steel container, which is connected via a hinge with a titanium bridge, which in turn is attached to the wrist with a rubber band.

P’6780 Diver also boasts of a luminous dial to facilitate excellent readability in the dark abyss of the ocean. The watch has a mechanical ETA 2892-A2 caliber automatic movement for precision and reliability.