Lin Chi-ling

Lin CHi-ling

Longines

Lin Chi-ling

Longines has always kept its leading position in global watches world. Longines advertisement is famous for its elegant conception and meaningful picture. In 2006, Longines first invited Lin Chi-ling to be the spokesman in China. Lin Chi-ling interpreted Longines elegant style to the core with her graceful temperament and fashionable feature. This year, Lin Chi-ling was promoted to be the global image representative of Longines. And she has taken the pictures for Longines’ new image ads. 

 In addition to continuation of the usual polish style, Longines’ new global image advertisement added more mysterious exotic colors and imagination space. Based on the allegorical legend  ”Thousand and One Nights”, the advertisement renders a mysterious, beautiful, compelling story. It expresses Longines’ enduring charm, just like the numerous classic moments written by Longines in 177 years. In the ad, Chiling wears the PrimaLuna watch like a queen. She is so gentle, so elegant and so noble. She is the embodiment of female beauty.

Eternal elegance, eternal classic, this is Longines’ eternal pursuit.