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Just one year after incorporating the new Hublot manufacturing factory, Jean-Claude Biver, the CEO of Hublot company is proud to introduce the first movement which is produced entirely in-house: a column wheel chronograph movement named UNICO.

This UNICO movement in the King Power case is smart as it is a living object. Features with Hublot’s first in-house chronograph movement, the King Power UNICO symbol of Hublot forwards to verticalized manufacturing and marketing. The King Power is the latest model of Hublot, pushing the design of the Big Bang to limits and infusing it with an expression of power and luxury-inspired emotion. The impact of this masterpiece lies in both its respect for tradition and appearance of the Big Bang series, and its avant-garde spirit expressed through its sharp angles and straight sides, its relief screws and its ceramic bezel with rubber moulding.

UNICO movement
The start of various producing stages into factory since 2009 spring has enabled Hublot to manufacture the UNICO chronograph which was developed by its own Research and Development Department. The machining workshop produces bridges, main plates and various steel components are all assembled by watchmakers specially assigned to this task. This flyback chronograph has its features: the position of mechanism and the famous column wheel is on the side of the dial. However, one of its main innovations is the retractable platform escapement, on which the watch owner’s initials can be engraved by special request.

This subtle and sophisticated features facilitates servicing and maintenance if the movement. The escapement (escape wheel and pallet fork) is made from silicon. As we all known, silicon is a light, durable and technologically advanced material which resists wear and guarantees more accurate operation.

When I finished the last blog, I found the date is March 15^th, 2010. Today is International Day for Protecting Consumers’ Rights. I always forget some important days. That’s me. It seems to have a lot to talk about on consumption. Maybe too much, so I don’t what to review. Forget it! Let’s talk about a new creation.

Sellita’s latest creation, the SW500 Caliber, meets the growing demand for Swiss automatic chronograph movements. This movement offers the same high performance and level of reliability as an ETA 7750 movement.

It measures 30mm x 8mm. It has 25 jewels, 28,800 vph and a power reserve of 42 hours. It shows the hours, minutes, small seconds, day and date and has a 60-second chronograph, a 30-minute and a 12-hour counter.

May be you will own a watch with Sellita Caliber SW500.

On January 1, 1979, an event finally occurred which, considering the difficult market situation, should have taken place much earlier. A merger between ETA and ASSA created the ETA-AS ébauche manufacturer, which immediately began a rigorous revision of its palette of calibers. After 83 years, this merger finally united two former family businesses that had been founded by brothers and that had brought worldwide renown to the city of Grenchen. A commentator in a regional newspaper summed up the situation: “A concentration of forces will be advantageous, especially at the present time, when ETA has begun manufacturing quartz wristwatches.”

The entity that emerged from the merger employed 2,200 people. Its clients could continue to choose between products bearing either of the two brand names. A few months later, in time for the watch fair in Basel, ETA introduced the Delirium –– at just 1.98 millimeters tall, including its case, the world’s slimmest quartz wristwatch, with an analog time display. One year later, ETA succeeded in further reducing the overall height to less than one millimeter –– still a world record for watch thinness. To celebrate its 125th anniversary in 1981, ETA expanded its quartz assortment to include two new lines of movements.

In 1982, the global economic climate and severe financial difficulties at ASUAG led to drastic cuts designed to create leaner operating structures. The remaining Ébauches SA subsidiaries ETA and FHF were fused with EEM (the electronics division in Marin) to create one overall business. That this entity was named “ETA” comes as no surprise, especially when one considers the many decades of grand achievements that preceded this step. Its headquarters remained –– how could it be otherwise? –– precisely where Urs Schild had laid the cornerstone 125 years previously, thus earning Grenchen two enduring nicknames: Eterna City and ETA City.