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This 73rd edition (17 – 18 – 19 June) will be particularly eventful for the watch company, which is introducing a model dedicated to the regatta, reinforcing its support for the Okalys-Corum team, as well as bringing together its two ambassadors. For the second consecutive year, Corum is associating its name with the world’s largest closed-water regatta as the Presenting Sponsor of the Bol d’Or Mirabaud. To celebrate the partnership with the Bol d’Or Mirabaud presented by Corum Swiss Watches, the watch brand is presenting an exclusive timepiece proudly bearing the event colors: the Admiral’s Cup Seafender 48 Chrono Bol d’Or Mirabaud. The winners of the Bol d’Or and the Bol de Vermeil will be presented with one of these 30-piece limited edition watches.

Corum’s enduring attachment to the maritime world is naturally expressed through another year featuring a wealth of sailing partnerships. The watch company has signed up to be part of events such as the Bosphorus Cup in Turkey, the RSYC Regatta in Singapore, and as Presenting Sponsor of the not-to-be-missed Bol d’Or Mirabaud in Lake Léman, Switzerland. Each year, the latter attracts over 500 boats, which will be vying with each other to win the golden cup – and the Corum Admiral’s Cup Seafender 48 Chrono Bol d’Or Mirabaud specially created by the brand in honour of this partnership. One of these 30-piece limited-edition watches bearing the blue and gold race colors will be presented to the winner of the Bol d’Or, and another to the Bol de Vermeil winner.

Equipped with the star complication for sports watches, the chronograph function, the Bol d’Or model features a generously sized 48 mm blue case. The model is distinguished by a twelvesided bezel in the same shade, along with the nautical pennants that are a signature feature of the Admiral’s Cup collection. The dial, richly adorned with a Clous de Paris hobnail motif and applied gold hour-markers, is enhanced by gold hands. The watch as a whole gives subtle pride of place to the blue and golden colors of the Bol d’Or Mirabaud presented by Corum.

Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade. By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. In 1989 Maurice Lacroix acquired the case maker Queloz S.A., also based in Saignelégier. Today, it is the leading luxury watch brand in the world.

Maurice Lacroix is proud to announce Mr. Dicky Cheung, singer and actor, as the first Asia brand ambassador to promote the brand image and philosophy in the rapid growing Asia market.

Martin Bachmann, CEO of Maurice Lacroix, says: “Mr. Dicky Cheung is an ideal candidate for our first Asia ambassador, he has been striking for the best in his career and has never given up in the past 20 years. Thus he has truly followed our brand philosophy “Follow your convictions”, by having the courage to be who you really are and staying true to your beliefs.”

Since the debut of its first watch model in 1975, Maurice Lacroix Swiss Watches has evolved to become a sought-after Manufacture brand. The “Follow your convictions” philosophy represents the brand essence of Maurice Lacroix on pursuing innovation and perfection.

With the release of a new brand philosophy slogan “Follow your convictions” in 2010, a list of internationally well known inspirational persons have endorsed as Maurice Lacroix brand ambassadors; namely the famous rock star Bob Geldof, golf player Justin Rose and Wikipedia’s founder Jimmy Wales who, like Maurice Lacroix, have been true to themselves and following their belief in their journey to success.

The Condor Cannibal range is a specially developed brand of watches for children and teenagers. All Condor Group Cannibal Watches are unique in design and reliable in performance.

All Cannibal watches are fitted with superior watch bracelets and watchstraps, are water resistant and supplied with a two-year guarantee.

There is a model to suit everyone in this universally popular collection, from digital display and sporty designs through to fun and funky, colourful watches for teenage girls. The Cannibal Time Teacher watches have also become a firm favourite with young children, providing a quick and easy way to learn time.