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Swiss watchmaker Jaeger-LeCoultre has announced that it will serve as the official partner of the 14th Shanghai International Film Festival, the largest and most prestigious international film festival in the Asia-Pacific. The collaboration between Jaeger-LeCoultre Swiss Watches and the SIFF will last for three years, during which both sides will work together to restore a number of Chinese classic films and support young Chinese film directors.

Jaeger-LeCoultre has long-established relations with the film industry. The distinguished Le Sentier-based watchmaker is a generous patron to the cinematic arts, having been the official partner of the Venice International Film Festival for six years. “Jaeger-LeCoultre has always been committed in supporting and promoting the film culture. We are honored to be the partner of the Shanghai International Film Festival,” said Jérôme Lambert, Chief Executive Officer Manufacture of Jaeger-LeCoultre.

During the festival’s opening night activities June 11, Jaeger-LeCoultre and SIFF will host a special public auction to be graced by numerous Chinese and international luminaries. Filmmakers attending the unique auction will make an on-the-scene donation of special collectors’ items, props and souvenirs that relate to the films in which they have been involved.

“As a major player in watchmaking history celebrating its 178th anniversary, Jaeger-LeCoultre has upheld watchmaking traditions, which is in line with the Shanghai International Film Festival’s concept of Classic Inheritance and Creativity. With the booming Chinese film industry, Jaeger-LeCoultre hopes to support the development of the industry and deepen its investment potential. Meanwhile, we also want to protect endangered traditional film movies for posterity.”

In this summer, Corum reinterpreted its famous Admiral’s Cup and launched new Cowum Admiral’s Cup Challenger 44 Chrono Rubber. Teamed with Vulcanized Rubber, this Admiral’s Cup Challenger 44 Chrono Rubber watch is the must-have accessory in this summer.

Admiral’s Cup Challenger 44 Chrono Rubber watch is a new chronograph certificated by COSC. It provides seven choices: red, deep blue, white and black with the same colored bezel, white with black bezel, white or black model with gold plate bezel. Corum Swiss Watches uses bright colors to express fashion.

Except for retaining the characteristics of Admiral’s Cup series, the uniqueness of the new model is suitable for young. The subtle color contrast on the dial clearly show the information on the dial, pointers, minutes markers, chronograph counters. Admiral’s Cup Challenger 44 Chrono Rubber is equipped with CO753 automatic chronograph movement. There are three chronograph counters. The date display is at 4:30 position. It is water resistant to 30 metres. The screw-down transparent titanium case back is engraved with Corum logo.

At the red carpet of this year Cannes Film Festival’s, there still are many stars choose Cartier Swiss Watches as their accessories.

The luminous Chinese actress and singer Fan Bingbing played off her alabaster complexion with a flaming red Envie ring, Tizya bracelet and dramatic Versailles chandelier earrings from Cartier.

Karolina Kurkova: The Czech model was incadescent at the Cannes Film Festival’s opening ceremony, accessorized with Cartier’s Panthere XL bracelet, Panthere ring and Agrafes earrings.