Archive for January, 2011

Longines Headquarters Welcomes the Visitation of Ariella Kaeslin

The Swiss watchmaker Longines was delighted to receive a visit from Ariella Kaeslin, its new Ambassador of Elegance and high flyer during the 2009 international gymnastics season.

Autumn 2009 has been an exhausting though very rewarding time for Ariella. As always, the young athlete trained diligently and untiringly for the climax of the international gymnastics season – the World Championships in London. Since she sensationally took silver in the vault, the buzz around this young woman has grown ever louder.

This summer, Longines announced that the newly crowned European Vault Champion and silver medallist at the World Championships was to become its latest brand ambassador. Ariella can currently be seen in the international advertising campaign for the new Longines PrimaLuna Ladies Collection.

Ariella was welcomed by Longines President Walter von Känel before good-humouredly answering questions from the waiting media. She then signed autographs for the young members of the local gymnastics club, to their great delight. This was followed by a tour of the Longines’ watch and timekeeping museum, as well as its production facilities. At the end of her visit, she chose a watch from the collection “La Grande Classique de Longines”, which will accompany her on the road to even greater success.

SIHH 2011 TAG Heuer Carrera Mikrograph Chronograph Limited Edition

TAG Heuer launched Carrera Mikrograph Chronograph Limited Edition for SIHH 2011. It pays honour to its 150-year timekeeping heritage while pushing the envelope of traditional watchmaking. The Granddaddy of Mikrographs was originally released in 1916, and the TAG Heuer Carrera Mikrograph is the latest iteration of the lauded technology. It is limited to only 150 numbered pieces.

TAG Heuer Carrera Mikrograph Chronograph is equipped with the world’s first, fully integrated, COSC-certified mechanical chronograph with a column wheel system that displays 1/100th of a second by a sweeping central hand. This patented timepiece was entirely developed and manufactured at the brand’s La Chaux-de-fonds, Switzerland-based factory. Like the Calibre 360, the TAG Heuer Swiss Watches Carrera Mikrograph 1/100th Second Chronograph 1/100th features two different balance wheels, with separate escapements and transmission systems that engage the stopwatch performance without interference to the watch movement. However, the new Mikrograph 1/100th is a fully integrated COSC certified chronograph with a column wheel system. It comprises a balance wheel for the watch moving at 4 hertz, 28,800 vibrations per hour, with a 42-hour power reserve; for the stopwatch, the high frequency Swiss balance wheel oscillates at 50 hertz, 360,000 vibrations per hour, with a 90-minute power reserve, displaying this 1/100th of a second with the central chronograph hand. A transparent sapphire crystal case back allows a direct and stunning view of the two “hearts” beating at different speeds and facing each other at the bottom of the complex movement endowed with sophisticated Cote de Genève finishes.

The oversized, 43 mm dial is further enhanced by a variety of intricate details including: rose gold hour, minute and second hands, a deep blue central 1/100th of a second chronograph hand, cream-colored chronograph and power reserve hands, a monochrome vintage Heuer logo and minuterie on the cream flange. These artful touches are complemented by the Carrera Mikrograph’s deep-red rose gold polished case, crown and push buttons, the latter of which is the same shape as the original Mikrograph, underscoring TAG Heuer’s strong ties to its legacy. The piece is featured on a hand-sewn, chocolate brown alligator strap with rose gold pin buckle.

TAG Heuer Carrera Mikrograph Chronograph Limited Edition Specification
Movement: Automatic, 28,800 vph / 360,000 vph, in-house, COSC-certified chronometer, Swiss Made
Functions: Hours, minutes, seconds, date, 1/100th second “Mikrograph” chronograph
Power reserve: 42 hours
Case material: Rose gold
Bezel material: Rose gold
Case shape: Round
Bezel shape: Round
Case size: 43 mm
Dial: Chocolate brown and white
Numerals: Arabic
Hands: Gold
Strap: Dark brown leather
Crystal: Sapphire
Case back: Sapphire

Piaget Limelight Garden Patry Diamond Ladies Watch

As we all known, Piaget’s jewelry works is always gorgeous and elegant. Its diamond ladies watch is also a artistic works. It is the favorite luxurious decoration of every lady. At SIHH 2011, we saw this Swiss watch manufacture has presentes its new Piaget Limelight Garden Party Ladies Watch set with diamond.

The superb timepiece represents a perfect alliance between high-end jewellery art and refined watchmaking.

The new Piaget Limelight Garden Party ladies watch is announced in two versions that differ only in the color of “leafs” in their “garden” ornament. Thus, the reference number G0A36166, is paved with 10 marquise-cut emeralds, which weight totals to 5.2 carats. The second interpretation, reference G0A36165, is illuminated by the play of more neutral marquise-cut diamonds. The overall weight of these jewels comes to 4.8 carats.

The enthralling decoration lights up passing hours and minutes, indicated by gold hands on an alluring paved dial. It is generously sprinkled with 76 brilliant-cut diamonds. This new diamond artiatic watch has a diamond bezel. The bezel is skillfully incorporated into the structure of the 18-carat white gold case. It accommodates a Swiss made quartz Piaget 56P movement. The new Piaget Swiss Watches is mounted on a black satin strap, which terminates in an 18-carat white gold folding clasp.

Telling time comes as a secondary function, and they are not particularly good at it. But, again, the Limelight Garden Party is, first and foremost, a jewelry item, and it looks fantastic. So, if you like it, just get it and forget about such words as “legibility,” “usability” and the rest.

Specifications of Piaget Limelight Garden Party Ladies Watch
Movement: Quartz, Piaget 56P, Swiss Made
Functions: Hours, minutes
Case material: 18-carat white gold
Bezel material: 18-carat white gold
Case shape: Almond
Bezel shape: Almond
Dial: Diamond-paved, set with 76 brilliant-cut diamonds (approx. 0.3 cts)
Hands: Gold
Strap: 18-carat white gold folding clasp set with 44 brilliant-cut diamonds (approx. 0.2 cts) on a black satin strap
Crystal: Sapphire
Case back: Solid

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