Recently, DeWitt Swiss Watches has launched the new Twenty-8-Eight Regulator A.S.W. watch. Its designing inspiration is to pay tribute to Art Deco design, especially to the the exploration trends of USA after the Great Depression. In this background, many American industrial designers are fascinated by the streamlined aesthetic design, such as cars, ships, factories, revolving restaurant and many modern products’ innovation and diversification. A very influential designer, Norman Bel Geddes, whose design is full of creativity and bring new understanding of the world. He said:

“We believe the way of previous doing things, so we were locked out of thinking. And we always think that this way is the best method. With the recipitation of time, we become too stable, losing the spirit of adventure, meanwhile, it also deprived us of our sense of innovation. We lost the will to pursue upward mobility. Sometimes, we don’t need to consider every aspect of one thing. We should always do a good job for the accident! This requires more imagination, more creativity, as this, we will be progressing.”

Similarly, Mr. DeWitt has the same business philosophy as well. Mr. DeWitt has many unique insights in watch industry . In 1932, Norman Bel Geddes published his work, causing a great sensation. His thoughts and ideas become a source of creative thinking of several generations. The most interesting is the title of his book is The Horizon, in which Twenty-8-Eight Regulator ASW finds inspiration in anti-submarine warfare.

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