Carrera Calibre 5 Lady (36mm)

Carrera is the iconic TAG Heuer series first launched in 1964 and worn by racing legend Juan Manuel Fangio. The timepiece typifies TAG Heuer’s unique connection to motor sports. The ultra-feminine Calibre 5 Lady is available for the strong and sporty TAG Heuer woman seeking a piece of the motor racing legend.

This dressed-up interpretation of TAG Heuer’s iconic Carrera is embellished with a total of 73 top Wesselton diamonds (0.628 carats) on its white mother-of-pearl dial, stainless steel case and fixed bezel. The elegance of the 36 mm timepiece is further complemented by either a stainless steel bracelet or white alligator strap, both of which feature a solid steel folding clasp with safety push buttons. Water resistant to 50 meters, the Carrera Calibre 5 Lady will hit retail in the U.S. and Canada in September 2010.

THF1 Lady Steel & Ceramic

The 2005 launch of the TAG Heuer Formula 1 Diamonds watch represented a giant challenge for TAG Heuer which, until then, had primarily targeted the men’s market. Today, however, women represent 30% of TAG Heuer’s overall turnover. The ceramic additions to the TAG Heuer Lady F1 line provide new opportunities in this growing sector.

Ceramic is a multisensory material, soft and warm yet unalterable: like a diamond, it cannot be scratched. Strong and exquisite, it is especially appealing to women. Combined with stainless steel, it creates a sublime bracelet with butterfly clasp, perfect for the most delicate wrist. The bezel on the jewelled version sparkles with 60 diamonds. The black edition is perfect for night on the town; the white, for anytime and anyplace.

For total star power, opt for the fully set bezel version with a new bracelet in ceramic and steel, the ideal accessory for those seeking something different, not overly showy or ostentatious, and always in the best of taste, no matter the circumstance.

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