Archive for February, 2010

Veronica Varekova – The Ambassador of Hublot and the African Wildlife Foundation

In New York, Hublot proudly announce its ambassador of the African Wildlife Foundation to the public – the world-famous supermodel Veronica Varekova. The talented, active and beautiful girl will perfectly interpret the feminine beauty of Hublot watches. The cooperation of world-known supermodel and excellent watch brand, which both have the same values is definitely worth looking forward to.

It is the first time that Hublot invites idol star to display its female watches series. But the significance of this event goes far beyond displaying … .. As one of the leading watch brand in the world, the cooperation of Hublot with this world top model born in the Czech Republic is not only because of the same values and excellence developing passion. The more important reason is that they both pay so much attention to environmental protection.

Veronica is not only an ambassador for Hublot, she also represents the charming and elegant female who love Hublot watches. With extraordinary mettle, Veronica is dedicated, active, and she loves sports so much. Veronica is well-deserved to become ambassador of Hublot. The integration, innovation, vitality and creativity of Hublot just like Veronica’s personality. She deeply loves art and actively engaged in the African Wildlife Foundation. After climbing the “Roof of Africa” – Kilimanjaro Mountain, she began to deeply understand the extreme environment and the wild animals in the extreme environment. She recognized that people should take urgent action to protect and preserve these wild animals. She actively engaged in Foundation with 50-year history, promoting and supporting the Foundation aims to protect biological communities, wild animals, species and natural features in Africa.

Hublot will help the African Wildlife Foundation together with Veronica, especially through putting the Foundation’s logo into the various markets of the company and through a series of special activities.

SIHH 2010 – Montblanc Star Magie d’étoiles Lady Diamonds

True elegance is invariably distinguished by tactful understatement. Montblanc’s artisans kept this maxim in mind when they set out to master the challenge of creating a diamond-studded wristwatch that would accentuate, but never outshine, the personality of the lady who wears it. The gorgeous result of their efforts is the Montblanc Star Magie d’Étoiles, a miniature work of art crafted from 18 karat white gold, genuine mother-of-pearl and 2.215 karats of sparkling diamonds. These noble materials combine with the model’s rarity to produce an uncommonly special wristwatch: only fifteen pieces of this precious little treasure will be manufactured for wristwatch aficionados around the world.  

With regard to this watch’s design, the creative minds at this watch manufacture were inspired by the signet of the elite brand: the creatives allude to the Montblanc brand’s star-shaped emblem no fewer than six times on the white mother-of-pearl dial. The unmistakable Montblanc star is set with 34 brilliant-cut diamonds at the “6 o’clock” position. The left half of the dial bears an arc composed of 22 rhodium-plated pearls, the diameters of which become progressively smaller in a tapering curve from the “7” to the “12.” This artful arrangement is surrounded by a circle of 80 brilliant-cut diamonds around the flange and a second wreath of 42 brilliant-cut diamonds along the bezel. Twenty additional diamonds adorn the straight horns, between which the silkily shiny satin wristband is attached. The beholder again encounters the Montblanc star on the white gold crown, which is topped by a 0.055 carat diamond that has been cut, in accord with a patented geometry, to conform to the stellar shape of the brand’s famous signet. 

The High Art of Jewellery
Especially on the thin and extremely fragile mother-of-pearl dial, the task of setting brilliant-cut diamonds makes exacting demands on a jeweler’s skills. Undivided concentration and the utmost meticulousness are essential in all phases of the work in order to prevent the dial from shattering or developing tiny cracks at the last minute, because such mishaps would ruin the results of many days of painstaking labor. But even before the brilliant-cut diamonds are set, plenty of artful craftsmanship has already been infused into this superlative watch: to assure that the gemstones scintillate with their loveliest fire, each diamond must first be perfectly cut before it can be inserted, with the utmost precision, into its setting.

Bright white diamonds combine perfectly with the 18 karat white gold case because these precious materials do not compete with one another and because they both reflect the full spectrum of incident light. This harmonious unity is also evident in the white satin wristband, which shimmers with elegant silkiness and is securely closed by a clasp made of 18 K white gold. Precise display of the time is guaranteed by Caliber MB 4810/103, a Swiss-made quartz movement. To indicate that the battery requires changing, the large seconds-hand begins to advance in five-second increments when a fresh battery needs to be inserted. The Montblanc Star Magie d’Étoiles will be available starting in the autumn of 2010 in a limited edition of fifteen pieces. Each watch’s serial number will be engraved into its white gold back. As a variant of this masterpiece, there will also be a limited edition of ten wristwatches in white gold cases with black Tahitian mother-of-pearl dials and black satin wristbands.

Hamilton Launched Ventura Elvis Anniversary Collection Watches

Lead words: 2010 is Elvis Presley’s 75-year-old birthday. Elvis’ fans all over the world held a variety of activities to remember this rock king. Hamilton also launched “Ventura Elvis’ 75th Anniversary Collection.

In 1961, Elvis who just left the army appeared in the Hollywood film “Blue Hawaii”. In this film he wore a Hamilton Adventure series watch. From then on, Elvis and Hamilton watch forged a profound destiny of love. He not only had several Ventura watches for daily wear, but also collected Ventura watches. He completely became a collector of Ventura watches. Elvis especially loved metal strap watch, for which Hamilton specially designed patent Ventura watch with two-tier comfort steel strap and presented Elvis as a gift.

Elvis was an American musician and actor. He is often referred to as the “King of Rock and Roll”. Presley is regarded as one of the most important figures of 20th-century popular culture. He had a versatile voice and unusually wide success encompassing many genres, including country, pop ballads, gospel, and blues. He is the best-selling solo artist in the history of popular music. Nominated for 14 competitive Grammys, he won three, and received the Grammy Lifetime Achievement Award at age 36. He has been inducted into four music halls of fame. To celebrate Elvis’ 75th birthday, Hamilton launched five special models of the iconic Ventura watch. The distinctive, shield-shaped timepiece, worn by Elvis in the 1961 movie, Blue Hawaii, comes in five new interpretations.

Ventura Elvis Anniversary Collection
The Ventura Quartz is a faithful tribute to the original 1957 model, which made watch-making history as the world’s first electrical, battery powered watch. Design detail of the case of the new model mirrors that of its 1950s ancestors and today comes in either silver-colored stainless steel or a yellow gold PVD finish. A black dial is also reminiscent of the 1950s Ventura timepieces, complete with digit markings all culminating in an embossed rounded point like the surrounds of the iconic wall-clocks of the era. These nostalgic looks enclose a modern Swiss quartz movement to ensure precision timekeeping for the 21st century.

The choice of attachment for the Ventura Quartz, with the possibility of a metallic flex bracelet or a bi-color leather strap in gold paired with silver or black, has its own story to tell. The watch originally purchased by Elvis would have had a leather strap and archive material reveals that, at his special wish, the jeweller exchanged this for a metal bracelet to satisfy his celebrity customer.

Ventura XXL Elvis Anniversary Collection
Having started its life as a pioneer, the Hamilton Ventura continues to make a bold statement over half a century later in the form of a limited XXL edition. This special timepiece integrates touches of the unexpected to give its classic inspiration a futuristic and rocky feel. The familiar shield shape of the gunmetal colored case gets a distinctively contemporary look through smoothed surfaces and XXL dimensions. The angular crown is integrated into the case with its pointed tip signalling 3 o’clock. The white or black dial has racy looks with a background effect resembling that of a high-tech sound box. A touch of fiery red stretches from 12 o’clock to 3 o’clock and daringly reappears on the tip of the seconds hand. Celebrating modernity, the case elegantly flows into a stylish, smooth black rubber strap. The limited edition which will only be produced during 2010 will contribute to make the King’s legend alive.

Hamilton was founded in 1892 in Lancaster, Pennsylvania, USA. Hamilton watches combine the American spirit with the unrivalled precision of the latest Swiss movements and technologies. Known for its innovative design, Hamilton has a strong foothold in Hollywood, with products appearing in over 350 films. The brand also boasts a strong aeronautical heritage. Hamilton is a member of the Swatch group, the largest watch manufacturer and distributor in the world with 160 production sites in Switzerland.

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