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History

The Panerai story begins in 1860 when Giovanni Panerai opened his first watchmaking workshops in Florence. The business remained in family hands, being taken over by Giovanni’s son Leon Francesco then in turn by Giovanni’s grandson Guido.

It was probably under Guido’s leadership that Panerai really achieved its most significant breakthrough, becoming official supplier to the Royal Italian Navy. This connection with the Navy was one impetus behind the company’s research into luminous materials; luminous dials etc were of interest to the Navy for night time operations.

Radiomir & Luminor

In the early twentieth century Panerai produced a luminescent material known as Radiomir. This was based around radioactive radium. In 1949 Radiomir was replaced with Luminor. This was based on tritium and Officine Panerai gained a patent for its invention.

Radiomir and Luminor have become the names by which Panerai’s most famous models of watch have become known.

Slytech

1995 saw an unexpected match-up between Officine Panerai and actor Sylvester “Sly” Stallone. At the request of Stallone, Panerai introduced a special range of Slytech watches: The Slytech Luminor Submersible, the Slytech Luminor Daylight and the Slytech Mare Nostrum. These limited edition watches were engraved on the back with Stallone’s signature and were worn by him in various movies.

Today

In 1997 Panerei was taken over by Vendome, now the Richemont Group.

Panerai’s rugged, no-nonsense watches remain cult classics today with a variety of models available to buy. In April 2005 explorer Mike Horn circumnavigated the Arctic Circle, a journey of 12,500 miles on foot, skis, sailing boat and kayak. For the expedition he wore the Panerai Luminor GMT Arktos, automatic mechanical Panerai OP VIII calibre with COSC Chronometer Certificate.

What new styles can you see on 2010 Geneva International Watch & Clock Fair? What lastest and important information dou you have in 2010 watches field? Here, let me tell you first!

On the 20th Geneva International Watches Exhibition, Cartier will show us its latest innovative and exquisite watches which have self-winding movement developed by itself. Avant-garde design floating tourbillon hollow watches, as well as dazzling jewelry models all make the watch enthusiasts have great expectations.

Captive de Cartier is fascinating and representative shyle of Cartier watches.The shape designed exquisitely and motionally is worthy of “magic charm” feature. Diamond bezel and dial with 12 diamond rays represent luxurious and noble quality. The Rotonde de Cartier Tourbillon watch will express the craft essence of making Cartier watch to the core.The excellent 9455MC with floating tourbillon hollow manual winding mevement will be seen first.

                 Captive de Cartier

　             Rotonde de Cartier

In the Van Cleef & Arpels’s eyes, time is of poetic expression. In 2010, Van Cleef & Arpels will again celebrate the wonderful moment with brand-new watch series. Lady Arpels Extraordinary Butterfly Series will first use the  stained glass. This technology freezen the beauty of butterflies in the three-dimensional dial with  magnificent stained glass windows.However, Lady Arpels Extraordinary Hummingbirds series show respect to the hummingbird.

     Lady Arpels Extraordinary Butterfly

    Lady Arpels Extraordinary Hummingbirds

Tourbillon movement still attracts all brand watch makers. In the Van Cleef & Arpels Midnight Tourbillon Nacre watch, the mechanical tourbillon movement turn into Vendome shape to embellish these 100 limited edition watches.

That’s Incredible！

 
Mastermind Japan has maintained its tradition of having the highest price. This time, he finds the Bamford Watch Department. Custom watch specialists Bamford & Sons worked up a special limited edition custom Rolex Submariner for cult Japanese fashion label mastermind Japan. Although it isn’t formally cooperation between official governments, it still achieves the purpose. The price of this watch is definitely the most striking.

 
The watch features a custom black body with white highlights and mastermind Japan detailing. It will only be made available through bidding war style, meaning the watch carries an open price for auction, which Sense Magazine will soon be holding.Here comes an unepected, yet perfect collaboration between mastermind Japan and Bamford Watch Department. The two got together to work on the Rolex Submariner. Of course it comes in all black and just a small mastermind Japan logo placement on the dial. The collaboration is part of the Japanese brand’s Fall/Winter 2009 Collection. The watch goes for roughly 16′000 USD.