Our new models and solvements for all problems you may encountered at and after buying watches from us.

Although Mechanical and automatic mechanical watches do not have batteries, some easy-to-follow maintenance is necessary to ensure trouble-free time keeping

Self-winding automatic watches depend on the movement of the arm to operate and do require some winding, even if you wear your watch on a daily basis.

Mechanical watches typically require manual winding every day but this may vary depending on the power reserve capability of the watch mechanism.

If you wear your Automatic watch everyday, it is best to wind it once, every two weeks to keep the wheels in motion and oil fluid. Simply wind the crown (the same knob used to adjust the time and date) until you meet slight resistance.

If you do not wear your Automatic watch everyday, you should try to wind it at least twice a week to ensure continuous operation, as well as keeping the inside mechanism in complete running order.

Avoid setting the day and/or date (if your watch has these functions) between the hours of 11:00 pm to 1:00 am. The day-date mechanism is activated during the nighttime hours and could be disrupted or even damaged if set at this time.

And, always avoid wearing your mechanical watch, if you are playing a sport requiring continuous arm motion (e.g. tennis, baseball, golf), since continuous arm motion could damage the movement (unless the watch was specially designed for the sport).

It is worthwhile remembering that regular exposure to chemicals, or sea water, can damage straps, plated cases and bracelets and a solid metal or specially constructed material is recommended if regularly used in these conditions. Cosmetics and perfumes can also cause damage if directly applied to plated dials and straps.

From 18^th to 20^th, January in 2010, the twentieth SIHH – the most important exhibition of brand watchmaking industry will hold in Geneva. At the very beginning, there were only 5 exhibitors. And the exhibition space was only 4,500 square meters. However, today SIHH has developed to have 19 top-level watch brands and 30,000-square-meter exhibition hall. It was last year that SIHH held exhibition before Baselwolrd – another important watch fair. It advanced two months. During the 20 years, people all over the world witnessed the development of SIHH. In 2010, two new watch brands will join in this exhibition. That is Greubel Forsey and Richard Mille, which expands repute of the SIHH.

On the SIHH, Audemars Piguet will bring to its latest product – The Millenary Carbon One Tuorbillon Chronograph. AP Brought together the most excellent precious mechanical engineers, designers and watch makers coming from Le Brassus and Le Locle to develop various advanced technology. From designing to proofing to manufacturing, they do everything and every detail in making the exclusive Audemars Piguet movement. So they can ensure the movement and the case fit each other completely. Audemars Piguet R & D team has been inspired by motor sports and their ultra-light speed machines offering high-performance. At last they gave birth to the 120 limited edition Millenary Carbon One Tuorbillon Chronograph. The Millenary series transversely-oval case is AP’s creative stage. The manufacturers use the superb skills of Audemars Piguet enjoyably, including smartly united three-dimensional design, innovative materials, and the brand’s proprietary movement animating a tourbillon, a chronograph and a 10-day power reserve.

Lady Arpels Extraordinary Butterfly

Lady Arpels Extraordinary Hummingbirds

Midnight Extraordinary Landscapes

Midnight Extraordinary Japanese Lacquer

Midnight Tourbillon Nacre

Van Cleef & Arpels continues to write poems of time. 70 years ago, Van Cleef & Arpels landed on the United States. Based on this extraordinary adventure, they get fresh and brand-new inspiration. From the mysterious and charming New York’s Fifth Avenue No. 744 store to the beautiful and bright Californian scenery, designers use three-dimensional painted enamel craft to capture the beauty of flowers and birds. Majestic beauty is condensed in small square space. The most prominent feature is the extraordinary dial process of Van Cleef & Arpels.  The enamel craft, nacre mosaic and gold carving, the every dial is telling a story, expressing a special feeling or a sincere praise. For the appearance of the Midnight Extraordinary Japanese Lacquer series, AP specially invited Japanese lacquer creative master Hakose San to design dial. Five traditional landscapes (including Sakur cherry and Ryusui water) are all based on nacre. AP launched 8 limited edition t precious watches.

Vacheron Constantin

In 2010, Vacheron Constantin will re-challenge the thinnest watch. Historiques Series adds new members. Inspired by the works in the fifties or sixties last century, designers remodel the original works’ essence with contemporary charm. The two ultra-thin movements have ever brought a hot pursuit. The Historique 1955 ultra-thin watch: configured with 1003 Manual winding mechanical movement which is the thinnest one in the world. Its thickness is only 1.64 mm. The 18K gold new models casted Geneva Seal is only 4.10 mm which is the world’s thinnest watch. In addition, the popular 1120 movement of Vacheron Constantin will apply to the new “Historique 1968 ultra-thin watches”.

Lin CHi-ling

Lin Chi-ling

Longines has always kept its leading position in global watches world. Longines advertisement is famous for its elegant conception and meaningful picture. In 2006, Longines first invited Lin Chi-ling to be the spokesman in China. Lin Chi-ling interpreted Longines elegant style to the core with her graceful temperament and fashionable feature. This year, Lin Chi-ling was promoted to be the global image representative of Longines. And she has taken the pictures for Longines’ new image ads. 

 In addition to continuation of the usual polish style, Longines’ new global image advertisement added more mysterious exotic colors and imagination space. Based on the allegorical legend  ”Thousand and One Nights”, the advertisement renders a mysterious, beautiful, compelling story. It expresses Longines’ enduring charm, just like the numerous classic moments written by Longines in 177 years. In the ad, Chiling wears the PrimaLuna watch like a queen. She is so gentle, so elegant and so noble. She is the embodiment of female beauty.

Eternal elegance, eternal classic, this is Longines’ eternal pursuit.